European Market Trap More Than Wenzhou Shoe

"We shoe on the market in Europe is too dependent." After the Skate Shoes ended in anti-dumping duties, Lu Huamao deeply impressed by the European piece of cake "trap". If most of the enterprises are counting on this big cake divided into one, once the establishment of new trade barriers in Europe, no doubt, Wenzhou shoe will cause another blow. "Although the high-end market, anti-risk ability, but can not expect all of Wenzhou shoe can do high-end market in Europe." Said Lu Huamao. Wenzhou City has begun to gradually guide the foreign trade shoe open horizons, develop new markets.
Now have the opportunity, Wenzhou City, the relevant departments will be brought to the Americas, Africa and other places to attend the show, so that enterprises have the opportunity to open these have not yet been fully tap the market. Tema Group, is such a timely transfer of the position of enterprises. Wenzhou the Tema Footwear Co., Ltd. is a wholly foreign trade type of shoe. October 7, 2006, the EU anti-dumping tax on China shoes, the loss of many of its European Union orders to Vietnam, Indonesia and other countries. Data show that the Tema in the anti-dumping tax for two years, total production decreased by 90%. "Tema in the world in the past have customers." To Cai Linqiong, the Tema Footwear foreign trade manager, but has since Tema lack of strength is strong enough, stable enough to large customers.
For this reason, in the past few years, Tema contraction of the front office to the United States. Upgrading of the product, concentrate on high-end market in the Americas. In a sense, the EU anti-dumping duties on Chinese leather shoes is not necessarily a bad thing, "it played a more rational development and upgrading of Wenzhou shoe Forced role." Luhua Mao said.
It's written by GoodLandShoes date 4.5.2012