Make the Skate Shoes Brand Profitable

Noble ones, of course Skate Shoes admirable, but the first success of the China’s Li Ning is the top priority. Turn too fast, so staggering. And this staggering, in a low-end market is made in Jinjiang (sports brand manufacturers concentrated) to lose ground, high-end market is dominated by foreign giants of the industry firmly in reality, even more deadly. A deep-rooted local best sports brand, how to break through, obviously not to please 90″ so simple. Li Ning had rhetoric: do not do China, Nike soccer shoes, Li Ning, the world to do. However, the Li Ning himself to 90″, but say that it is a hurtful defeat strokes.
For the high school custom skate shoes had never been seen is 80″ children, Nike, Adidas is still significant luxury, Anta, special steps and unknown. Thus, ‘Big Brother’ positions are, unprecedented difficulties, is ‘Fujian Department of’ Beyond … sing the air more and more assessment of the prospects Li Ning. As a brand, Li Ning has just twenties, face the problem of mid-life crisis. He wanted steed leap, do young people, Li Ning, has not wanted stumbled into 70″, 80″ the most familiar stranger. Li Ning Company established in 1990, almost 80″ counterparts, it is also 80″ hold up Li Ning’s pot of gold. 2008, to benefit from the Bird’s Nest over Lingboweibu huge celebrity, Li Ning year net profit up 52%; growth slowed in 2009 to 31%; in 2010 this figure dropped to 17%; to 2011 , Li Ning is even more rarely good news.
Adidas may be able to steal the division, product line layer, both the three stripes and also Clover. In this lucky under the aegis of fingertips for 20 years, Li Ning, a company has been successful, but still not as a brand with Nike soccer shoes, Adidas comparable. Because, Li Ning has not found its own personality, just like the best Nike basketball shoes, Adidas soccer shoes best, what can be Li Ning the best people today. Li Ning in the end is the fashion, or a professional? In the end is a high-end, or generic? Everyone knows that Li Ning need to change, including Li Ning himself, the brand needs a substantial upgrade; make the brand profitable, rather than just making profits earned. But Li Ning’s change, we want more than bold. 90 Li Ning, a new position, bid farewell to look at the birth of their 70″, crossed with its growth, 80″, wholeheartedly toward the 90. Consumer groups have now become the backbone of the abandoned generation. 80″ will boycott, and 90″ mean? They also look silly on Ning. Li Ning may not be the only option, but it is the most appropriate choice. In fact, Li Ning has a good start, because embedded in the memories of youth in bloom, is a brand of fortune.
It's written by GoodLandShoes date 2.27.2012